Have you been following our social media channels over the last few weeks? If you have, then you will know we held a very exciting event recently! We were thrilled to showcase our brand-new proposition to the press and our retailers at the Ham Yard Hotel, London, on Tuesday 7th May.
We conducted extensive research into the consumer purchase journey, and the results from this influenced the rebrand of our website, social media channels and marketing assets, including our photography and digital advertising.
Breakfast Buffets and In-depth Talks
It was an action-packed day filled with inspiring speeches, exquisitely styled bedroom sets, and sleep advice from our brand ambassador, Dr. Ranj Singh – and we couldn’t be more pleased with how the day turned out.
In the morning, we welcomed the press with a buffet breakfast and took the opportunity to get a few selfies with Dr Ranj.
We then invited attendees through to the theatre for a presentation given by our CEO, Joe Wykes. The purpose of this was to showcase the extensive research that we had undertaken with PwC, looking into the consumer purchase journey.
Our in-depth research revealed that consumers are often overwhelmed when shopping for a mattress and can easily become frustrated by the journey. As buying a mattress is an infrequent purchase and a high investment, the main cause for concern amongst shoppers was ensuring that they found the right price, size and comfort for them.
With this in mind, Sleepeezee has simplified the customer purchase journey, with a modernised and inspirational website. Ensuring that our customers receive the best night’s sleep possible is at the heart of everything we do here at Sleepeezee, and our brand-new website showcases this vision perfectly.
“Our goal at Sleepeezee is clear, we want to help the British public get the best night’s sleep ever”
- Joe Wykes, CEO at Sleepeezee
Dr Ranj also offered extensive expertise and sound advice on improving the quality of your sleep. This is something that he will be offering to you as well through his regular blog posts – so keep your eyes peeled.
A Perfectly British Afternoon
In the afternoon, we welcomed a number of our retailers and suppliers to update them on the new proposition.
In addition to this, we gave them a sneak preview of our brand-new collection – ‘Perfectly British’.
Featuring designs such as Strand, Regent and Mayfair, ‘Perfectly British’ is our latest collection of mattresses expertly crafted using natural components, all sourced from within the UK.
Will you be visiting us in-store soon? Make sure to keep an eye out for ‘Perfectly British’!
Whilst the day was coming to an end we couldn’t leave without treating our retailers to a spot of lunch and a competitive game of bowling.
We couldn’t be more thankful for everyone who attended and for all of the positive feedback so far received. Thank you again to the teams at Cool Blue and PwC.