We may only be three weeks into the New Year but we have already hit the ground running here at Sleepeezee.
We attended one of the most prestigious interiors events of the year, IMM Cologne, to further enhance and strengthen our ongoing growth in international markets.
This event allows the entire interiors and export industry to gather and present product launches from around the world. This year more than 128,000 visitors attended the event to explore trends and inspiration for the upcoming year.
As we did last year we were lucky enough to be included in the sought after design hall with fellow Adova group brands: Treca and Simmons Beautyrest.
To make sure we wowed visitors, we showcased two exclusive international collections of luxury beds and mattresses, which highlighted our expertise in craftsmanship, use of natural, sustainable materials and the quality of our products.
These included our export PURE and British Wool collection mattresses. Each collection has been developed to suit individual consumer needs in terms of comfort and feel, addressing different price points with a choice of authentic natural fillings and features. Not only that but the ranges showcase the Best of British by using the finest British materials and skilled craftsmanship from our dedicated team here in Rochester, Kent.
The stand design complimented our two exclusive collections by focusing on our British heritage and highlighting the time-honoured handcrafting techniques used to design and make the luxury, sustainable beds.
Andrew Thorpe, Divisional Contracts & Export Director said: “Our debut at this leading international exhibition last year proved highly successful, leading to several new overseas partnerships and we are thrilled to have been invited back this year, which has helped us develop further relationships at this show.”
As a family-run business, Sleepeezee has been handcrafting luxury beds and mattresses around the world for nearly 100 years. So with another show completed already, we are proudly looking back on another successful event and a great start to 2020!